De Benedetti Sports operates its full marketing model in USA/ Europe. With its full marketing approach, De Benedetti Sports acts as agent between the respective clubs and sponsors in terms of all club and stadium marketing rights.
The full marketing concept was developed to respond to market demand in that the market wants individual sponsorship solutions yet only wishes to deal with a single partner for the respective sponsorship packages. De Benedetti Sports allow additional resources to be exploited and also create greater added value for marketing and help to significantly cut costs for the clubs.
Images and advertising messages can be displayed on the stadium video screen, including an audio message.In recent years these tools have become very important for integrating “classic” advertising and marketing sponsorship tools.
It allows that sponsors use the website, newsletters, club magazine and club Internet TV for marketing and communication purposes.